Project Overview | Understanding the Community | Project Timeline | UI Designs | Takeaways
Municipalities
Government Websites
UI Designer
Jun 2023 - Current
Communities around the U.S. come to revize with any number of needs and issues. Some have 100+ pages that need reorganizing, others have a website that (I kid you not) is from the 80s. My part in aiding these communities is by creating visual design and content.
Municipal websites seek redesigns for all kinds of reasons, from rebranding, to better functionality, and everything in between. But no matter the project, two priorities always lead the way: navigation and accessibility. For local governments, it's crucial that residents can easily find what they need and that everyone, regardless of ability, can fully use their website. With ADA compliance laws being passed, creating intuitive and inclusive websites isn’t just nice to have, it’s a must.
I always have dozens of questions for each client, but here's a few that help establish a rapport for their goals and how we can begin to shape their new website:
Meeting with the client opens up a valuable conversation about the type of content they’d like to feature on key pages and helps us align on a design style that brings their vision to life. Every community comes with its own unique considerations, whether it’s specific content needs, timeline constraints, or how often the site will be updated.
While I’m always ready to share my expertise and recommendations, I also recognize that no one understands their community better than they do. That shared knowledge is what makes collaboration so important during these early meetings. By working together, we’re able to create a solution that not only looks great but genuinely serves their needs.
Once the foundation is set, I move into the design phase, where I create high-fidelity mockups that bring the vision to life. My goal is to make the design visually appealing, user-friendly, and in line with the client's brand and objectives.
While aligning with the client’s preferences and goals, I also stay true to my core values of WCAG compliance and a strong user experience. A website can look fantastic, but it has little purpose if it’s not accessible or if users struggle to find what they need. That’s why my design style leans toward clean, minimal layouts with careful attention to details like spacing, which makes for a smooth and intuitive user flow.
After we send the client their initial mockup, the next step is to open the conversation and let them review it. We go over design, layout, and content to ensure everything aligns with their vision and make adjustments where needed.
Thankfully, clients typically trust my approach and don’t request too many changes, though I’ve definitely had my fair share of challenges along the way. We continue refining the design through this back-and-forth process until the client is completely satisfied. Once they approve, we move forward to the development stage.
Preparing the mockup for development involves three key steps: creating an asset folder, establishing a style guide, and documenting important UI function. These steps shorten the time spent in development and enables the creation of a website that's consistent with the mockup.
From there, my role is close to complete but no less important. Throughout the project, I regularly review the design to ensure it stays true to the mockup. If any inconsistencies arise, I collaborate with the lead developer to resolve them.
Below is a Figma iframe showcasing the five designs I'm most fond of. For presentation purposes, each website design has two pages, a homepage and an interior page.
1. Forest Park, GA
This is one of my favorite mockups in terms of how a city's website should be - clean and organized. It isn't flashy, but not every muncipal website needs to be.
2. Newburgh, IN
Newburgh was the epitome of 'trust your designer'. They asked for a vintage-style design, which was a very unique idea for a municipal website. They absolutely loved the result and approved it without requesting a single change.
3. Greenville, MI
Opting for a more engaging design, Greenville uses brush strokes and pictures that incorporate a human and community-focused touch.
4. Frankenmuth, MI
I just about jumped out of my chair when I found out I'd be designing Frankenmuth's website. They were looking for a modern style with Bavarian characteristics.
5. Hamilton, Bemuda
Fun fact, Hamilton is the only community I've worked with from outside of the United States. They're a tropical island that wanted to showcase their community-first lifestyle.
Credit: Thank you to Zeta Fonts for allowing me to use their beautiful font, Unigeo, on my personal website.